The Wrapped feature helps listeners understand their behavior platform, and it allows artists to understand how their music performs. It’s December once again, which means Spotify users worldwide are beginning to share their Wrapped stats. Even non-users can view Spotify’s global listening trends for 2020.Spotify’s viral Wrapped feature, which shares performance data for the year, gives artists more insights into their audience. Premium users also experience new badges such as “Pioneer,” “Collector,” or “Tastemaker” depending on their achievements. The classic generated playlist “Your Top Songs” is accompanied by “Missed Hits”, a compilation of suggested songs released in 2020, and “On Record”, a multimedia playlist that explores the user’s top artists through both songs and interviews. Podcast fans receive more stats like minutes listened for their favorite shows. They also added a personal touch by including milestones and stats for the user’s top song, such as the date of first stream. Users take a guess at their top artist, podcast, and most listened to decades before those answers are revealed, which adds a new level of interactivity to the slides. This year, Spotify added in 6 new aspects to the Wrapped experience. Wrapped gives users the opportunity to explore their most listened to songs, artists and podcasts throughout the year and provides them with data such as total minutes listened, number of genres listened to, and how many new artists the user discovered.
Spotify Wrapped is a campaign that began in 2015 under the name “Year in Music.” Since then, the feature has continued to be introduced each December by the Spotify team. It’s “Wrapped” season, and regardless of your preferred streaming platform, tis’ the season to be reminiscent of your top musical moments of 2020- and share it with everyone you know. Jaden Cottorone, Editor-In-Chief of the Arapahoe Herald Magazine
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